I've been a wedding and portrait photographer for over 10 years. After struggling to book clients and understand authentic marketing, I was staying up all night googling all the how to’s after endless nights getting nowhere, I realised I needed to make a massive shift in my business or I’d be burned out trying.
Everything felt so hard and unaligned with who I was and where I wanted to be. To be honest I thought I had to be picture perfect in business and life to attract my clients, given as photographers that’s our main focus.
My turning point came when I moved out of being a generalist photographer and decided to focus and go “all in” on my business, to focus on what I absolutely loved ONLY and who I loved to work with.
It was then when I reverse engineered my entire business model, everything shifted. I started attracting more enquiries than I could handle and my sales tripled! People were paying my prices without question. My profits sky rocketed to 6-figs and beyond in such a short space of time and photographers started coming to me asking me to help them.
I did this ALL over again when I moved interstate and had to rebuild my business from the ground up. And even with this complete restart I was scaling quicker than ever before within a few short months!
I became one of the top go to photographers in ny area and #1 on google search!
Ultimately, I leave my clients feeling empowered finally having or on their way to having the photography business and balanced lifestyle they've always wanted & deserve to have.