So far in the series marketing and business tips we’ve spoke about doing a business audit, being consistent and networking, and of cause marketing strategies you can implement straight away in your business!
Following on in my FACEBOOK LIVE 7 day business and marketing tips for photographers series, Day 4 – I dove in and spoke about the importance the dreaded work/life balance & how to set boundaries & expectations for a balanced life. Yippee!
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I honestly remember when everything completely overwhelmed me and I felt like my head was barely above water trying to juggle business life, kids, husband, and don’t even mention my poor friends!
It wasn’t until I split my time up and became intentional with everything that life started to balance out for me, before I realised how important this balance was I wanted to scream! It also seemed lie clients were becoming more and more demanding with the less time I had. I implemented policies and expectations and everything changed! I was now even more respected as the professional that I was!
WOW CRAZY!!! Why the changes,? Nothing had really changed? Oh snap, I set expectations and I wasn’t a machine after all!
Setting up for a successful client/brand relationship is so important right from the enquiry stage!
Set work days and set hours will help with being productive it’s so hard to do everything all at once! Changing those hats between work and life can be super hard! If you are finding you don’t have enough time and you are not covering everything trying waking up an hour earlier setting the alarm and focusing on one specific task while everything is quiet! That’s FIVE-SEVEN extra hours per week and when you add that up on top of your normal work hours that is actually a lot of time to get those extra things done! GET MY FREE PLANNER HERE
Setting the tone early on in the enquiry and booking process when it comes to expectations and policies that you implement for your studio. You certainly don’t want to be replying to emails at 11pm and having your clients expect for you to do that! your clients will respect you more as a business if you have set hours and policies! If you were onto their email super fast at 11pm at enquiry stage, if problems ever to arise they would then expect you responded to their issues at 11pm like you did when you responded to their initial enquiry! So set these expectations early on!
Have set office hours that you will respond to all email correspondence to, this will make work/life balance easier for you as well! If you are one of these people that can’t stop thinking about things (like me) then don’t even check emails until those office hours! If you need to take emails off your mobile devices, be present with your family after those office hours your family will thank you for it! Once you do this it will feel so much more freeing like you are not a slave to your emails and you will enjoy things a lot more as well when it comes to being present in business hours and home in home hours! It took me a long time to recognise this, once I understood the importance of separating work/home time things changed and I was so much more productive too!
Don’t forget to take time out…
Something that is often overlooked as busy photographers is to take that time out for ourselves to really recouperate! I know especially when it’s busy wedding season there is the pre-consultations, the engagement shoot, the editing, the wedding prep, the preparing of gear not to mention the other sessions you have during the week and my goodness what about the book work and all that legal stuff, doesn’t leave much wiggle room does it! Been there, but I have also been quite near to a physical and mental breakdown because my body was in exhaustion! If you are in this for the long haul look after you first! This means to take a proper nights rest, leave work at work something I struggled with for years but understand that this is not a ” I’m busy I don’t have time to rest” thing it’s a necessity to prevent you from breaking down! Take the day off, get coffee with your husband while the kids are at school, go to the movies with your best friend, it’s ok and if you need permeission to step away from the desk – I freaking give that to you! Know I’ve been there and I get how intensive being a photorapher can be especially in the busy seasons but remember you and your family are number one and most likly why you started this journey to begin with! Youre in it for the marathon not the sprint!!!
Obsessed with your roadmap to profits,
Jodie / Business Strategist & Coach For Photographers