Facebook has become the GO-TO platform of choice for the majority of Photographers that I speak to on a day to day basis & Mark Zuckerberg’s announcement to the Facebook platform changes had everyone in a spin. You can see a little bit more on those changes in this ARTICLE…
This week I went LIVE in my Private Community & shared what these changes are what they mean for us and what as photographers we need to be doing in 2018 to stand out from the crowd and get that organic traffic. CLICK HERE TO JOIN THE COMMUNITY & GET ACCESS TO THE LIVE
(here’s the low down babe) Basically, you will be seeing “less of business pages in your feed” shock horror, the all-important ORGANIC REACH…
This has put a lot of businesses including (the Photographers that rely heavily on Facebook for business) every single day into a FRENZY!
Here’s a scary statistic for you… Facebook is currently sharing and showing 1% of your Facebook Page – cough cough!!!!
You heard that right babe, this blew my MIND when I saw that!
OMG, it was like the INTERNET BROKE last week BABE!!!
I’m here to be the bearer of FREAKING AMAZING NEWS FOR YOU BABE – the changes will NOT affect you if you are strategic and do marketing right!
DOWNLOAD My FREE Facebook Marketing Roadmap Guide For Photographers So You Can Maximise Your Organic Reach & Gain More Clients>>>
YES, IT’S TIME TO UP-LEVEL your strategies babe!
So you can finally stand the heck out from the crowd without needing to fork out the Cha-CHING for ads everyday!
(not that there is anything wrong with ads) For those that are bootstrapping in business right now though and want to understand the algorithm, it’s good news!
For small business owners (i.e you and me) This is our chance to really shine brightly on the platform! #timetostandoutandshinebabe
Here Are A Few Strategies That Will Help…
- This might seem like a strategy you’ve learned before, but have you shown your audience? Like seriously have you walked them through the steps? If not do a little screen share video or in your welcome “pinned” post on your Facebook Page, be sure to mention it! Don’t”assume” people should know about this feature!
- Also, enable on for the “events & Live videos” so it sends them notifications – a good way to promote any sales coming up!
Most people I know cringe when they hear that LIVE VIDEO is the “way to go” with marketing on facebook these days! Here’s the thing chick… It’s Facebook’s preferred content at the moment so it would be super smart to make use of it and here’s the good thing doll,…. IT’S FREEEEEEEEEEE (for now).
Facebook is pushing out and giving the pages that are using LIVE video more organic reach than the pages that are not using this content – They are trying to build community and what LIVE video does is it is all about the conversation and engagement ~ I know I’ll roll my eyes along with you right now, but what I am doing that most don’t is pushing past my fear! It’s serving me well it’s marketing genius – give it a go!
Teach your audience to depend on you… Do you blog regularly? Change it to a certain day/s and then tell your audience & clients when/what day that will be…Get your audience excited and get them coming over to your page for a release/live video/blog/helpful tips the world in your oyster girlfriend – you could host a tips Tuesday just to name a few~! Give them a REASON to care… WHY should they come to your Facebook Page and hang out???
Until we gossip about business together again… Stay cool
P.S – I’d love to know… What are your strategies (for business and social media for 2018)?? JOIN THE COMMUNITY and let us know – It’s where all the cool kids hang and we gossip on all things business and marketing I love it in there!
P.S.S – Will your strategies include an email list??? Because you know, that’s something you own and it’s like Santa at Christmas – you own it like your freaking awesome camera :D??